Amazon Seller Central is the platform where sellers manage all of the information for their products. From product listings and inventory to pricing, they handle everything here. It’s a powerful tool for anyone looking to sell on Amazon. In this blog, we have explained the Amazon Seller Central dashboard. Also, this blog explains how you can easily navigate and use the platform.
1. Logging In and Accessing Seller Central
To get started, head toAmazon Seller Central and log in with your Amazon seller account credentials. If you don’t have an account, you can create one by signing up. Once logged in, you will be taken to the Seller Central homepage. Once you open the home page, you can access everything related to selling on Amazon.
2. Understanding the Seller Central Dashboard
The Seller Central dashboard is divided into several key sections. Let’s break down each one.
Home Tab
The Home tab is the first page you see after logging in. It provides a summary of key metrics, including:
- Sales: Total sales in a specific period, usually a 30-day view.
- Orders: The number of orders you have received.
- Account Health: Your performance metrics, including customer feedback, returns, and late shipments.
Performance Tab
The Performance tab gives you access to important metrics about your account’s standing on Amazon. Here, you can view:
- Account Health includes your late shipment rate, policy violations, and customer feedback score.
- Customer Feedback: Read reviews and ratings left by customers and respond to any issues.
- A-to-Z Guarantee Claims: View customer claims and learn how to resolve them.
This section is vital for maintaining a healthy account and ensuring your seller rating stays strong.
Inventory Tab
The Inventory tab is where you manage your products. Here, you can:
- Manage Inventory: View and update your product listings. You can edit product details, change prices, and monitor stock levels.
- Add a Product: If you want to list a new product, this section allows you to add it manually or via bulk upload.
- FBA Inventory: If you use Fulfillment by Amazon (FBA), this section shows your products stored in Amazon’s warehouses and their performance.
Pricing Tab
Pricing is key to your success on Amazon. Under the Pricing tab, you can:
- Manage Prices: Adjust pricing for individual products or set rules for automatic pricing changes based on competitors’ prices.
- Automate Pricing: Utilize Amazon’s automated pricing tool to maintain competitive pricing.
The right pricing strategy can significantly affect your sales, so monitoring this tab is essential.
Orders Tab
Under the Orders tab, you can:
- Manage Orders: View and fulfill new orders. You can also cancel orders or issue refunds if necessary.
- Manage Returns: View any returned items and take appropriate action.
- Order Reports: Generate reports on orders for analysis or tax purposes.
